Nido Early School is Mumpower Approved™
What Does Mumpower Approved™ Mean?
We’re proud to share that Nido Early School has been awarded all three Mumpower Approved™ seals for 2026: Trusted by Mums, Recommended by Mums and Loved by Mums. This recognition places Nido among just six inaugural brands to achieve Mumpower Approved™ status and the only childcare provider to receive this recognition.
But what exactly is the Mumpower Approved™ program, and why does it matter to families?
A Recognition Based on Real Family Experiences
Mumpower is an Australian specialist mum-marketing agency that has been in operation for 17 years. Mumpower Approved™ is an independent research and recognition program run by Mumpower that measures how Australian mums know, trust, recommend and experience brands. Rather than relying on marketing claims, the program gathers feedback directly from parents and assesses whether brands meet strict qualification standards in trust, recommendation and customer satisfaction.
For the 2026 assessment, Mumpower surveyed 2,391 Australian parents, including families who had direct experience with Nido Early School. The results were then independently assessed against the program’s qualification criteria. Brands cannot buy a seal and participation does not guarantee one.
What do the seals mean?
Trusted by Mums™
This seal recognises brands that are trusted by families.
To earn the Trusted by Mums™ seal, a brand must achieve at least 90% positive trust among mums with first-hand experience of the brand.
Nido achieved a trust rating of 92%.
Recommended by Mums™
This seal recognises brands that families would confidently recommend to others.
To qualify, a brand must achieve at least 90% positive recommendation among mums with direct experience of the brand.
Nido achieved a recommendation rating of 90%.
Loved by Mums™
This seal reflects overall customer satisfaction.
To qualify, brands must achieve a strong customer satisfaction rating from families who have used the service.
Nido achieved an average customer satisfaction score of 4.38 out of 5.
What families told us
Beyond the numbers, the research gave us meaningful insight into what families value most about their experience with Nido.
The strongest themes that emerged were:
- Caring educators and genuine relationships with children.
- Safe, welcoming and nurturing environments.
- Quality learning experiences that support children’s development.
- Strong communication and partnership with families.
Families described our educators as caring, passionate and deeply invested in children’s wellbeing and development. Many parents spoke about feeling confident leaving their child at Nido, while others shared how supported they felt through open communication and personalised care.
One family shared:
“We chose Nido for its warm, home-like environment and genuine focus on each child’s individual development. What stands out is how truly seen and cared for my child feels every day.”
Another parent described Nido as:
“It’s not just childcare, it’s a second family.”
Why This Recognition Matters
Choosing an early learning service is one of the most important decisions families make. The Mumpower research found that trust plays a significant role in those decisions, with 40% of parents saying they would rather pay more for a brand they trust, while 59% said trust and price are equally important when choosing services for their family and just 1% prioritised price over trust.
For us, this recognition provides something far more meaningful than an award. It confirms that the relationships our educators build with children and families every day are making a positive difference.
It also reinforces our commitment to providing environments where children feel safe, valued, capable and inspired to learn.
A Recognition Shared by Our Entire Nido Community
We are honoured to receive this recognition, and we know it belongs to everyone who helps make Nido what it is, our educators, teachers, leaders, support teams and, most importantly, our families.
The feedback shared through this process has given us valuable insights into what families value most and how we can continue to grow and improve
To every family who participated in the research, thank you. Your trust, partnership and feedback help us continue creating places where children feel a genuine sense of belonging and where families feel supported every step of the way.