Nido Early School Awarded Mumpower Approved™ Seals for Being Trusted, Recommended and Loved by Mums
17 Sep 2026We are proud to share that Mumpower has recognised Nido Early School as being Trusted by Mums, Recommended by Mums and Loved by Mums.
Nido Early School is one of just six brands and the only childcare provider to receive the inaugural Mumpower Approved™ Seals in 2026.
The recognition is especially meaningful because it comes directly from families. Based on Mumpower’s independent study of 2,391 Australian parents, Nido achieved outstanding results among mums with first-hand experience of our services, with 92% positively rating Nido for trust, 90% saying they would recommend Nido to other families, and an average customer satisfaction rating of 4.38 out of 5.
What Families Told Us
The research highlighted the qualities that families value most about Nido, including caring educators, genuine relationships, welcoming environments, quality learning experiences and strong communication with families.
Across almost 200 written reviews, families shared stories about the impact Nido has had on their children and their family experience. One family shared:
“We chose Nido for its warm, home-like environment and genuine focus on each child’s individual development. What stands out is how truly seen and cared for my child feels every day. To any parent considering it: the educators are exceptional. It’s not just childcare, it’s a second family.”
Another parent reflected on the support they received during their transition into care:
“Very caring educators who took time to get to know my situation and embraced it and made it an easy transition.”
These stories are a powerful reminder of the trust families place in us every day and the important role early education plays in supporting children during their most formative years.
A Recognition for Our Educators and Teams
Victoria Lown Chief Marketing and Experience Officer at Nido Early School said, “The recognition belongs to the educators, teachers and service teams who support children and families every day.
The most rewarding part of this process has been hearing the voices of families. Their feedback reminds us what truly matters to parents today and helps us continue to learn, grow and evolve alongside the families and communities we serve.
This recognition reflects the care, dedication and commitment our educators and service teams bring to children and families every day. Creating environments where children feel safe, valued, nurtured and inspired to learn is at the heart of everything we do.”
By the Numbers
The research also highlighted the strength of family advocacy and satisfaction across the Nido network:
- 92% of mums with first-hand experience positively rated Nido for trust.
- 90% said they would recommend Nido to other families.
- Nido achieved an average customer satisfaction rating of 4.38 out of 5.
- 85% of customers described themselves as extremely or very satisfied.
- 78% said they would choose Nido again.
- 66% rated Nido’s value for money as excellent or very good.
The study also found that trust plays an important role in family decision-making, with 40% of parents saying they would rather pay more for a brand they trust and 59% saying trust and price are equally important when making choices for their children and just 1% prioritised price over trust.
Looking Ahead
While we are incredibly proud of this recognition, what inspires us most is the opportunity to keep learning from the families we serve.
The insights gathered through the research have provided valuable feedback about what families value most and how we can continue to strengthen the experience we provide for children and parents alike.
We are very grateful to Mumpower for including Nido in this research. We appreciate the rigour that was applied as brands cannot buy a seal and participation does not guarantee one.
To every family who took the time to share their experience, thank you. Your trust, partnership and feedback help shape the Nido community and ensure we continue creating places where children feel a genuine sense of belonging, curiosity and joy every day.
